Sherwin-Williams Extends Deal To Sponsor NASCAR Through ’17

NASCAR and Sherwin-Williams today formally announced a three-year sponsorship extension through '17, and sources value the deal "in the low to mid-seven figures annually." Sherwin-Williams gets "exclusivity in the paint, automotive paint, transportation coatings and transportation finishes categories." It also will "remain as a contingency sponsor of NASCAR’s touring and weekly series, title sponsor of the fastest lap award in the Sprint Cup Series, and sponsor of the IMSA sports car series." SPORTSBUSINESS JOURNAL