Las Vegas NASCAR TV Ratings

NASCAR Sprint Cup racing from Las Vegas drew a 4.3 overnight rating on FOX Sunday afternoon, up 5% from last year (4.1) but down 7% from 2013 (4.6). All five NASCAR on FOX telecasts this season, including the Sprint Unlimited and Daytona Pole Qualifying, have had increases in overnights. The race was the highest rated sporting event of the weekend in the metered markets – topping the Duke/North Carolina college basketball game on ESPN and final round of the PGA Tour at Doral, both of which earned a 2.6. Sports Media Watch / Sports Business Daily

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