|Year||No. Races||Avg Rating||Avg Viewers per race|
Source: SportsBusiness Journal/Daily Research
06/09/13 The 13 NASCAR Sprint Cup races on Milwaukee WITI-TV (Channel 6), averaged a 6.7 rating, the highest average since 2007.
About 60,400 households on average in the Milwaukee market tuned to those races, which is a 12% improvement over last season. In the last three seasons, the average rating has improved in this market (5.4, 6.0, 6.7).
Nationally, NASCAR Sprint Cup races on Fox averaged 7.8 million viewer (4.8 rating) which is flat compared to last year’s average.
The average ratings for the races on Fox was higher the average for the NBA conference finals on all networks (4.8 to 4.5). JSOnline