The Quebec-based fruit and vegetable juice manufacturer began their foray into IndyCar as a personal sponsor of Tagliani last season, and have now increased their investment and presence to include car, driver and crew branding. Further, Lassonde and the Oasis brand have a strong national activation plan which will feature Alex and his Barracuda Networks No. 98.
“Lassonde is particularly proud to support talent such as that of Alexandre Tagliani," said Pierre L’Heureux, executive vice-president at A. Lassonde Inc. “Through his determination, perseverance and healthy lifestyle, Tagis the ideal athlete to represent Oasis brand values across North America."
Barracuda Racing team owner Bryan Herta expressed his support of the new sponsorship, saying, “Lassonde and Oasis have been very strong supporters of Alex and we are very happy to welcome them onboard as a sponsor of the Barracuda Networks car this season. We look forward to working together to increase brand awareness and support the retail promotional program in conjunction with Tetra Pak and Couche-Tard. And most of all, look forward to giving Alex the tools he needs to put these great brands in the winner’s circle."