MWR hires models for Social Media Engagement efforts

The face of Michael Waltrip Racing's social media engagement is getting a new look that began Sunday at Las Vegas Motor Speedway. Each NASCAR Sprint Cup race day, a team of digitally savvy models will roam the garage, infield, sponsor midway and hospitality areas to interact with NASCAR fans. The uniformed ladies will also lead a concerted social media effort from the track in 2013 in support of MWR's team initiatives and sponsors. Fans can interact with them via twitter by using the handle @MWRGirls. Uniquely, one of the @MWRGirls is Miss Florida Latina, speaks fluent Spanish and will lead MWR's effort to take the MWR/NASCAR experience to the Latino audience. Waltrip said over the years he noticed almost all of the social media communication from race teams is about cars, pit strategy, and the drivers. Instead, the @MWRGirls will take fans to a variety of events on race day, share insider information and show the magnitude of NASCAR Sprint Cup races. MWR