Sky Deutschland Sees Record Ratings For Its U.S. Grand Prix Broadcast

German pay-TV channel Sky Deutschland "set a new season-ratings record with its broadcast of the F1 Grand Prix of the U.S. on Sunday," according to Alexander Krei of DWDL. A total of 440,000 viewers watched McLaren driver Lewis Hamilton win the inaugural race at the Circuit of the Americas in Austin. In the target demographic 14-49, Sky obtained a market share of 1.3%. In addition, private-TV channel RTL attracted more than 7 million viewers to its broadcast of the race.