Myers said that the Stewart-Haas Racing sponsorship, which cost the Army $7.4M for 15 races last year, was "an expensive investment" and ending it was "quite simply a return-on-investment decision." He added, "It has nothing to do with Stewart-Haas Racing, per se, which has been a very, very strong partner the past four years. We'll repurpose those dollars against other programs that our metrics show yield better results."
In addition to the NHRA and All-American Bowl, the Army will continue to spend its marketing budget on social media initiatives, mobile marketing, TV and digital advertising. Myers said that a recent move by U.S. House leaders Jack Kingston (R-Ga.) and Betty McCollum (D-Minn.) to amend the defense budget to prohibit sports sponsorships was not a factor in the Army's decision. The Army's marketing budget will remain flat next year.
07/10/12 The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing's No. 39 car driven by Ryan Newman in '13. The Army cited reallocation of its marketing budget as the reason it will not have a presence in NASCAR next season. NASCAR PR
The AP's Jenna Fryer notes the U.S. Army has been a "longtime sponsor in NASCAR, and has been with Ryan Newman at SHR since 2009 when the team was formed." The decision comes as U.S. Reps. Betty McCollum (D-Minn.) and Jackson Kingston (R-Ga.) "are pushing an amendment that would prohibit military sponsorship of sports." The bill "has made it through the House Appropriations Committee" AP.