The partnership will begin before the June 10 race at Pocono. Fans will be able to use the hashtag (hash)NASCAR to find relevant tweets from drivers, teams, commentators and other celebrities.
The partnership is geared towards getting fans even more inside coverage of NASCAR during race weekends. The two groups will work together to bring the best NASCAR related tweets to fans of the sport.
“Social media and Twitter in particular are very vital to the growth of our sport," said Steve Phelps, senior vice president and chief marketing officer for NASCAR. “It provides great access to our drivers and others who are participating in the sport. Our sport was founded on access to the drivers, and Twitter is such a great opportunity for our fans to get closer to our drivers."
Starting with the Pocono 400 at Pocono Raceway in Long Pond, Pa., June 10, fans will be able to visit www.twitter.com/#NASCAR to view a feed of the best NASCAR tweets. Any posts using the hastag #NASCAR could appear on this page. This is the first time Twitter has teamed with a sports group to provide an enhanced live event experience.
Fans, drivers, crews and members of the media are encouraged to use the Twitter hashtag #NASCAR when posting NASCAR related tweets. The special NASCAR Twitter page will use a combination of a search algorithm and editorial staff to determine what appears on the page.
“We look at the fans that the NASCAR nation has, they are some of the most passionate fans in the entire world of sports. We want to help bring those fans closer to the race," said Omid Ashtari, the head of Twitter’s sports and entertainment practice.