"Dodge and Mopar are a major force behind one of the fastest-growing spectator sports in Canada, which is NASCAR stock car racing," said Ed Broadbear, Vice President of Marketing, Chrysler Canada. "The NASCAR Canadian Tire Series sponsorship helps us connect with motorsports fans across the country, who are just as passionate about their rides off the track as they are about watching the racing teams on the track. It's a perfect fit!"
As part of its exclusive partnership with NASCAR Canada, Dodge and MoparÂ® sponsor the Dodge-Mopar Awards, whereby Dodge and Mopar present cash prizes to the top-eligible Dodge Challenger teams following each NASCAR Canadian Tire Series race. The top three finishing drivers have the opportunity to earn prizes ranging from $500 up to $3,000 each race.
Dodge and Mopar are also the presenting sponsors of the series' Mopar Top Dodge Cup, which is awarded to the top finishing Dodge Challenger team in the 2012 NASCAR Canadian Tire Series championship.
In addition, Dodge has a strong presence trackside at all 12 NASCAR Canadian Tire Series races with interactive displays. Fans can even enter for a chance to win a brand new 2013 Dodge Dart at specially marked Dodge kiosks on site.
This year, the Dodge Challenger SRT8Â® 392 will serve as the official pace car during the NASCAR Canadian Tire Series. The vehicle is painted red and external features include a special silver 392 stripe kit in addition to NASCAR Canadian Tire Series and Dodge logo graphics.
"NASCAR Canada is thrilled that Dodge has extended its partnership with the NASCAR Canadian Tire Series for a sixth year as the official vehicle of Canada's national stock car racing circuit," said Randy Paul, Managing Director, NASCAR Canada. "Dodge is a well-respected and valued partner of Canadian motorsports, and their support of grassroots racing is essential to the growth of the NASCAR Canadian Tire Series and NASCAR's fan base in Canada. Dodge's performance on the race track is unparalleled."
"Mopar is excited to continue our relationship with the NASCAR Canadian Tire Series and the Dodge-Mopar teams,'' said Jim Kiritsis, National Mopar and Service Senior Manager, Chrysler Canada. "The Mopar brand has been synonymous with performance throughout its 75 year history, and we are proud to continue that tradition.''