NASCAR Talladega Truck Series TV Rating

According to Nielsen Media Research, SPEED coverage of last Saturday’s NASCAR Camping World Truck Series race from Talladega Superspeedway scored a 1.12, up six-percent from last year’s equivalent Talladega race (1.06). The event peaked at a 1.35 with HH and 1,347,000 total viewers.

Saturday’s race was up three-percent among M35-54 (1.09 vs. 1.06) and 26-percent among M18-49 (.59 vs. .47) over the 2010 Talladega event. It was the second-highest NCWTS race of the season on SPEED to-date, trailing only the network’s coverage of the season-opening race from Daytona International Speedway (1.49).

Additionally, last weekend’s race ranks as the second highest-rated Talladega race in SPEED history (2009 race scored a 1.34). During SPEED coverage of last Saturday’s race, the network was the highest-rated basic cable network among M35-54 and the second highest-rated among M18-49.

With three races remaining in the 2011 season, the NASCAR Camping World Truck Series is pacing up five-percent overall versus last year at this point (.82 vs. .78). SPEED provides live coverage from Saturday’s race at Martinsville Speedway beginning at 1:30 p.m. ET with NCWTS Setup with Krista Voda, followed by live race coverage at 2 p.m. ET.

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