Making contact with the right people is key to effective marketing. For 22 years the unique concept of Who Works in Formula One has been your open door to the worldwide audience of motorsport professionals and followers. With so many changes happening each new season, you need to be up to speed with Formula One’s essential resource – Who Works in Formula One 2011 (www.whoworksin.com).
Researching Who Works in Formula One 2011 revealed the full extent of industry and personnel changes ahead of the new season:
â€¢ 55% of the key people involved are new for 2011 or have changed positions
â€¢ 38% of those involved in marketing are new or have changed teams
â€¢ 29% are new media contacts
â€¢ 65% of sponsors and suppliers are new or have changed teams
It’s all in Who Works in Formula One 2011.
Now into its 22nd edition, Who Works in Formula One is the sport’s definitive guide and remains the most detailed and accurate book published on Formula One. Every aspect of the sport is covered, including teams, drivers, team principals, key people, crew members, car technical specifications, circuits, officials, sponsors, suppliers, photographers and journalists, as well as facts exclusive to the Who Works In series.
Printed in hardback with 600 pages containing biographies, history, information and 2000 color images ensures the completely updated Who Works in Formula One 2011 remains your indispensable guide and reference tool for use throughout the year.
Size: 100 x 210 mm – 600 pages – Hard cover – 4 color print – Retail price: GBP 56.50
Order your copy now online at www.whoworksin.com or call in England +44 20 7193 0686