Dale Sr. on commemorative Wheaties box

Wheaties on Friday unveiled a commemorative special-edition box honoring the late Dale Earnhardt's induction into the NASCAR HOF on Sunday. The box hits store shelves later this summer. Earnhardt becomes the first stock car driver to be featured on the Wheaties box twice. He first appeared on a series of boxes in '97 (General Mills).

Speed TV will air coverage of the NASCAR HOF induction ceremony at 1:00pm ET on Sunday, preceded by a red-carpet show. Speed producer Steve Becker said that viewers "should not expect many unusual touches in the coverage." But director Roger Goodman said, "You need to be prepared for the unexpected and hope it happens" USA TODAY