NASCAR to improve business models

NASCAR chairman Brian France says his management group is working with teams to develop new business models that can withstand the current economic crisis. A sport heavily dependent on corporate sponsorship, NASCAR is increasing its involvement in helping teams locate and secure partners at a time when funding can be difficult to find.

He's also dispatched his staff to meet with race tracks to explore new promotions for ticket sales, to improve opportunities for minorities and females, and focus on environmental issues that can make the sport greener.

France's comments came Thursday during a state-of-the-sport presentation to media at NASCAR's Research and Development Center in Concord, N.C.