The contract designates RE/MAX Europe the "Official Real Estate Services Supplier" of the team and the RE/MAX logo will appear on the overalls of all Panasonic Toyota Racing drivers, the pit crew helmets, pit gantry and other team branding platforms.
RE/MAX Europe branding made its first official appearance with Panasonic Toyota Racing during the online launch of the team's new Formula 1 car, the TF109, on www.tf109-premiere.com today.
Today's news is very reassuring as it strengthens Panasonic Toyota Racing's partner profile further following the acquisition of Chiemsee for 2009 and the contract extension of Panasonic.
Tadashi Yamashina, Chairman of Toyota Motorsport, said: "I am very pleased to welcome RE/MAX Europe to our team as an Official Supplier. It is an honor to have the support of a brand of the caliber of RE/MAX Europe and we will work hard to succeed on and off the track with them. Everyone knows the global economic situation so it is particularly encouraging at this time to be adding another prominent partner to our growing portfolio."
Chuck Lemire, Chief Operating Officer of RE/MAX Europe, added: "It is fitting for RE/MAX Europe to be associated with such a superior sport as Formula 1. As does Toyota Motorsport, we at RE/MAX Europe have a passion for quality, innovation and service. Our agents in 38 European countries thrive for excellence every single day. We are excited to team with Toyota Motorsport and we firmly believe this is the right partnership to increase the awareness that RE/MAX is the best choice for your real estate needs."