Martinsville TV ratings flat

NASCAR on Fox tallied a 4.9/10 yesterday for racing from Martinsville. Yesterday's 4.9/10 is flat with last year's Martinsville rating [4.9/11], but in this case that's good news given the dramatically tougher competition faced by this year's race. Yesterday's race came against a pair of NCAA Regional Finals, including the strong Davidson-Kansas game, while last year's race aired on the Final Four weekend and faced no NCAA basketball. By matching last year's rating, FOX maintains its streak of seven straight NASCAR events this year that have been at least flat with last year in the metered markets (this excludes the Fontana race because of rain). Los Angeles has emerged as the surprise market of the year for NASCAR. Yesterday's race earned a 2.8/7 in LA, a 65% gain over last year's 1.7/5. For the season-to-date, Sprint Cup racing on FOX is averaging a 6.2/12, including Fontana, a 5% bump over last season's 5.9/12. Fox PR

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