Jeffrey Pollack Leaving NASCAR For Harrah’s

Harrah’s Entertainment has named JEFFREY POLLACK VP/Sports & Entertainment Marketing. Pollack, who founded The Daily, will be responsible for managing Harrah’s sports ventures, including the World Series of Poker, boxing and motor sports. He will be based at Harrah’s Las Vegas HQs starting August 1. Pollack: “My top priority is to grow the popularity of the World Series of Poker. It is already the No. 1 brand in poker, but we’re going to make it even stronger through world-class media partnerships, strategic marketing alliances and superior customer service." Pollack was most recently Managing Dir of Broadcasting & New Media for NASCAR Digital Entertainment, where he led NASCAR’s use of advanced media and new technologies. He also helped direct NASCAR’s network TV partnerships with Fox, FX, NBC and TNT, and spearheaded NASCAR’s season-launch marketing efforts. He was also Exec Producer of NASCAR In Car, and received an ’03 Primetime Emmy for outstanding achievement in interactive TV programming and an ’04 Sports Emmy for outstanding innovative technical achievement. In ’04, he also received the first-ever Billboard Digital Entertainment Award for best interactive TV programming. Pollack founded The Daily in ’94, and later went on to be NBA VP/Marketing & Corporate Communications. He also worked at Internet-startup Athletes Direct. He will be based at Harrah’s Las Vegas corporate headquarters, but plans to maintain a primary residence in L.A. The appointment is subject to regulatory approval. THE DAILY