Mid-Ohio Lands Title Sponsor For Xfinity Event

Sam Hornish Jr. at Mid-Ohio in 2017
Sam Hornish Jr. at Mid-Ohio in 2017

The Mid-Ohio Sports Car Course has announced that Rock N Roll Tequila will be the title sponsor of the NASCAR Xfinity Series race on Aug. 10-11 as part of a three-year agreement.

The Rock N Roll Tequila 170 presented by Amethyst Beverage will be the final race of the 57th season at the 2.258-mile, 13-turn permanent road course in Lexington, Ohio. It will also mark the sixth time the NASCAR Xfinity Series visits the Mid-Ohio Sports Car Course.

“Amethyst Beverage is excited to be are part of the Mid-Ohio team for the next three years. We are bringing with us Rock N Roll Tequila which is part of our beverage portfolio," said Jeff Flasco, chief executive officer of Amethyst Beverage. “We are looking forward to what the future has in store with this new partnership. Fans are invited to join us in our Tequila bar for the race weekend."

Rock N Roll Tequila comes in keepsake glass containers shaped in two of rock’s most iconic guitars – the Les Paul and the Flying V. The top of the neck of the guitar is its own bottle which contains a patented single shot in addition to the 750 ml in the guitar. The brand is available in Platinum, Cristalino and Mango varieties.

“It’s great to bring Rock N Roll Tequila on board as both a new track partner and a title sponsor of our NASCAR Xfinity Series race weekend," said Craig Rust, president of Mid-Ohio Sports Car Course. “This brand along with its master distributor, Amethyst Beverage, will add to the fan experience of not only this race weekend but all of our race weekends here at Mid-Ohio with its unique drink recipes."

Rock N Roll Tequila will also have pouring rights expanding the beverage offerings for adult race fans while enjoying the racing action. It will also receive significant brand exposure through trackside signage, and have access to honorary roles for the race including grand marshal and honorary starter amongst other entitlements.

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