IMS may implement lights for Brickyard 400

IMS may add lights for NASCAR, but why not use them for Indy 500 too?

During an IBJ.com interview, new Hulman & Co. CEO Mark Miles mentioned There’s no doubt, if he can find a way to pay for lights, he’ll have them installed at the Indy Speedway in short order and make the Brickyard 400 a night race.

“If you are talking about the Brickyard [400] and fans believe it’s too hot, that would provide some relief," Miles said. “There’s some evidence we’re getting that a night race distinguishes itself from day races [and] is a point of differentiation that can add to audience value on television. It’s likely in my view that we’ll conclude that if we can figure out a way to add lights out there it could add real value."

Miles won’t hesitate to make other improvements to the Speedway.

“The facilities matter. If you think of any major, successful professional event or high-level collegiate event, the facility has a lot to do with the vitality of the event aesthetically and for the fan experience and economically," Miles said. “So we’ll have to think about investments out there."

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