Final Weekend TV Ratings

NASCAR continues to see a dramatic drop-off in TV Ratings with both its Cup Series and Truck Series suffering huge TV rating drops (20 and 30%) from Michigan.  When you piss off your core fanbase by allowing politics to get in the way of your sport, be prepared to see your business destroyed as fans say they’ve had enough.  The Michigan TV Rating on NBCSN was the lowest on record and NASCAR has no one to blame but themselves. It’s been decades since we have seen NASCAR Cup Series TV Ratings this low, probably back to the 1970s.

NHRA also saw a 10% drop in their Dodge Nationals TV Rating while the F1 Emirates GP did not run last year so there is no direct comparison.

Network Event Location 2020 Total
Viewers
2020 18-49
Viewers
2020
TV Rating
2019
TV Rating
% Chg
NBCSN NASCAR Cup Race 2 L Michigan Sun. 2,371,000 473,000 1.43 1.79 -20.1%
NBCSN NASCAR Cup Race 1 L Michigan Sat. 1,649,000 289,000 1.01 N/A N/A
FOX NHRA Dodge Nationals Finals L Indianapolis 815,000 185,000 0.53 0.59 -10.1%
NBCSN NASCAR Xfintiy race L Road America 779,000 127,000 0.51 0.47 +8.5%
ESPN F1 Emirates GP L Silverstone 635,000 217,000 0.41 N/A N/A
FS1 NASCAR Truck Race L Michigan 410,000 115,000 0.23 0.33 -30.3%
FOX Formula E Race L Berlin 299,000 94,000 0.22 N/A N/A

Leave a Reply