Rahal Letterman Lanigan Racing (RLL) announced today that Nissin Cup Noodles® will return as an associate sponsor of the team’s Indianapolis 500 entry for Takuma Sato, winner of the 2017 Indy 500.
“It’s great to have Cup Noodles return to the team for the Indy 500,’ said Takuma Sato, driver of the No. 30 Panasonic / PeopleReady Honda for Rahal Letterman Lanigan Racing. “I enjoyed visiting their facility in California, where they were very enthusiastic about Indy car racing. We finished third together last year and the goal is to finish two places higher this year, of course.”
Nissin Foods’ 2019 involvement was the first motorsports sponsorship for the company its 50-year history in the U.S. and they wanted to celebrate this partnership through the promotion of one of their flagship brands, Cup Noodles. The logo can be found on Sato’s side tire ramps and his race suit.
“Thanks to the fan excitement we received on our first collaboration with RLL, it was a no-brainer for Cup Noodles to continue racing with Takuma Sato,” explained Michael Price, President & CEO, Nissin Foods USA.