Renault F1 to be re-branded as Alpine (Update)
This rumor is upgraded to ‘fact’ with today’s announcement:
By naming its team Alpine from the 2021 season, Groupe Renault has chosen to put the colors of French excellence at the heart of Formula 1. Already recognized for its records and successes in endurance and rallying, the Alpine name naturally finds its place in the high standards, prestige and performance of Formula 1.
The Alpine brand, a symbol of sporting prowess, elegance and agility, will be designated to the chassis and pay tribute to the expertise that gave birth to the A110. For Alpine, this is a key step to accelerate the development and influence of the brand. The team’s engine will continue to benefit from Groupe Renault’s unique expertise in hybrid powertrains and its E-Tech name will be retained.
The signing of the new Concorde agreements, with the capping of budgets and the implementation of new technical regulations from 2022, confirms the Group’s determination to return to the podium and win under its new colors.
Luca De Meo, C.E.O Groupe Renault
Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers. By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport. We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity, and audacity.
Cyril Abiteboul, Team Principal Renault DP World F1 Team
This change comes at a key moment in the trajectory of the team and the sport. Alpine brings a new meaning, new values and colors to the paddock with the spirit of competition from other worlds and French creative agility. These will be assets in the preparation of 2022 deadlines. The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues; simpler and progressive in its governance. The implementation of the “budget cap” will put an end to the expense race and will allow the signatory teams to be measured for their sporting value. Alpine has its place in Formula 1 and can challenge for victory.
September 5, 2020
(GMM) Renault could have a brand new name and identity for 2021 and beyond.
The carmaker’s CEO Luca de Meo has announced that, while continuing to run the F1 team, Cyril Abiteboul will also head up the Renault-owned Automobiles Alpine brand.
“He has big expectations indeed for Alpine and what he has asked me to do as a mission is to provide a couple of suggestions in order to build an organization around that brand,” Abiteboul said at Monza.
An iconic French sports and racing car maker, Alpine was re-launched in 2017 with the A110 road car.
“Right now that brand is one car, but we want do more and that needs an organization,” Abiteboul explained. “So that’s what I’d like to do.”
However, he would not comment on rumors that the Renault F1 team will definitely be re-named and branded for 2021.
“It will be up to him (de Meo) to decide what way he wants to market the different brands. I’m just running the team,” said Abiteboul.
“My two cents is that with the new Concorde Agreement, we finally have the possibility to have a stable platform in Formula 1. The way we want to make use of that platform will be up to the CEO.”