NASCAR and Camping World announced Tuesday that after leveraging the series entitlement position to support the launch of the Gander RV & Outdoors brand, Camping World will transition back as the series partner beginning in 2021 – marking the return of the NASCAR Camping World Truck Series (see new logo above).
“The transition back to the NASCAR Camping World Truck Series demonstrates the continued power of NASCAR’s brand-loyal fan base and creates a broader touchpoint with fans who are RV and Outdoor enthusiasts, “ said Marcus Lemonis, CEO of Camping World, which owns the Gander RV & Outdoors brand.
“We leveraged the series to support the successful launch of our new brand in 2019, and look forward to celebrating the 2020 NASCAR Gander RV & Outdoors Truck Series Champion in November. The next generation of the NASCAR Camping World Truck Series is right around the corner, and we’re committed to the series that has delivered for our customers, fans and the entire Camping World family of brands.”
Camping World CEO, Marcus Lemonis broke the news and released the new series logo on social media.
— Marcus Lemonis (@marcuslemonis) September 15, 2020