Bubba Wallace will drive the No. 23 car when the 23XI team makes its debut next season.
Jordan named his team 23XI Racing — that’s pronounced twenty-three eleven — in honor of both his retired uniform number with the Chicago Bulls and the car number of his partner and three-time Daytona 500 champion Denny Hamlin.
Jordan, of course, famously donned No. 23 as he led the Bulls to six NBA titles during the 1990s in one of the most impactful dynasties in sports history. The team name is pronounced “twenty-three eleven”
𝙃𝙚𝙧𝙚 𝙬𝙚 𝙘𝙤𝙢𝙚. #23 pic.twitter.com/vuH3wKRa5M
— 23XI Racing (@23XIRacing) October 22, 2020
Jordan and Hamlin announced last month they had formed a NASCAR team with Wallace as the driver, a high-profile pairing of a Black majority team owner and the only Black driver at NASCAR’s top level.
“This is the start of the new adventure! So ready! #23XI,” Wallace tweeted Thursday.
The team made the announcements by launching social media pages that include a video and a “Here we come. #23” message.
“A new chapter in Motorsports. The norm doesn’t fit for us. This is only the beginning. @23XIRacing,” Hamlin tweeted.