Henry Repeating Arms Renews Sponsorship of Road America NASCAR Xfinity Race

Road America officials recently announced that Henry Repeating Arms has renewed its title sponsorship for 2021, serving as sponsor for the NASCAR Xfinity Series 180 race. This year’s Henry 180 will run on Saturday, July 3. The event will air on NBC at 1:30 PM (CT). The official race hashtag will be #HENRY180.

Henry Repeating Arms, headquartered out of Rice Lake, Wisconsin, with another large manufacturing facility in Bayonne, New Jersey, is the leading lever action firearm manufacturer and one of the top-five long gun manufacturers in the USA.

“We’re thrilled to welcome our friends at Henry Repeating Arms back for what is assuredly going to be another great race this year,” said Road America President and General Manager, Mike Kertscher. “We couldn’t ask for a better partner to share July 4th weekend with, and we look forward to bringing all of the excitement of NASCAR to our fans.”

ELKHART LAKE, WISCONSIN – AUGUST 08: Austin Cindric, driver of the #22 Menards/Richmond Ford, leads a pack of cars during the NASCR Xfinity Series Henry 180 at Road America on August 08, 2020 in Elkhart Lake, Wisconsin. (Photo by Stacy Revere/Getty Images)

“All of us at Henry Repeating Arms are excited to continue our race entitlement at Road America, our home track in Wisconsin. Racing fans in the upper-Midwest are very brand-loyal outdoor and hunting enthusiasts, and our rifles and shotguns fit perfectly with their interests and passions,” said Anthony Imperato, President of Henry Repeating Arms. “We are also proud to announce that the pole and race winners for the Henry 180 will each walk away with a custom Henry 180 Edition rifle for their accomplishments.”

Fans are welcome and tickets are now available. Additional event details, ticket pricing, and camping information can be found at www.roadamerica.com or by calling 800-365-7223. Anyone 16-years-old and under is FREE with a paying adult at the gate. Racing runs rain or shine.

About Henry Repeating Arms: Henry Repeating Arms is one of the leading rifle and shotgun manufacturers in the United States and a world leader in the lever action category. The company motto is “Made in America, or not made at all” and its firearms come with a lifetime guarantee backed by award-winning customer service. The company is also known for its charitable endeavors under its Guns For Great Causes program, which focuses on sick children, both individual cases and children’s hospitals, veteran and wounded veteran organizations, Second Amendment and wildlife conservation organizations. The company currently employs 535 people and has 250,000 square-feet of manufacturing space in its Rice Lake, Wisconsin and Bayonne, New Jersey facilities. The company is named in honor of Benjamin Tyler Henry who invented and patented the Henry rifle in 1860 – the first repeating rifle, the lever action rifle, which is America’s unique contribution to international firearms design and is one of the most legendary, respected and sought-after rifles in the history of firearms. Visit Henry Repeating Arms online at www.HenryUSA.com, on Facebook at www.Facebook.com/HenryRepeating, and on Instagram @Henry_Rifles.