According to SBJ’s Adam Stern, IndyCar boss Roger Penske wants more money for the new IndyCar TV deal that starts in 2022.
IndyCar was dumb enough to leave money on the table for the current TV deal – ABC/ESPN offered more money than NBC/NBCSN, and more races on network TV – but new boss Penske is more intelligent than that.
Roger Penske is seeking an increase in the value of @IndyCar‘s media rights, per sources, as the series negotiates its first such deal with him in charge.
➖ NBC currently pays around a $20 million annual rights fee but then IndyCar subsidizes production. https://t.co/tNBbIyJwUG
— Adam Stern (@A_S12) March 26, 2021