AJ Foyt Racing is taking it to the streets!
Creative Outdoor Advertising (COA) has signed as an associate marketing partner on the No. 4 K-Line Insulators USA Chevrolet driven by Dalton Kellett in the NTT INDYCAR Series this season.
The outdoor advertising company is the market leader in its industry sector of advertising space on “street furniture” such as benches at bus/transit stops. COA furnishes over 12,000 signs on main roads to over 5000 small and mid-sized businesses in over 200 cities and towns in North America. The company accommodates bus shelters and waste/recycling receptacles too.
“I am very excited to welcome Creative Outdoor Advertising to our team and I look forward to representing them in IndyCar and at the Indy 500,” said Kellett, who initiated the deal which includes branding on the car and his uniform. “As a company that operates in Canada and the United States, COA understands the importance of growing their brand presence across borders. INDYCAR offers a great platform for partners so I believe this partnership can grow and I’m confident about COA’s opportunities within the INDYCAR network.”
AJ Foyt Racing continues to involve marketing partners new to the INDYCAR Series. The addition of COA provides the race team with several leveraging opportunities within its own network of marketing partners as well as the broader INDYCAR Series. INDYCAR will host six street races this year, including the doubleheader in Detroit and the Toronto street race, 25 miles south of the COA’s Canadian headquarters in Gormley, Ontario.
“An INDYCAR team sponsorship is a strong indication to our decentralized client base and our decentralized employee group, of our strength and stability as an organization,” explained David Gray, president of COA which has its U.S. headquarters in Tampa, close to the Series’ first street race of the year in St. Petersburg. “It’s our belief that INDYCAR sponsors are inherently seen as strong positive organizations. It’s difficult and expensive to achieve the kind of ongoing expansive reach that IndyCar offers. As a mid-sized growing company, belief and trust in our brand are critical factors we feel that are strongly supported by our INDYCAR presence.
“We are also using our INDYCAR team sponsorship connection to try to reach a new client base to which we would not otherwise have access. Our visibility on Dalton’s car, and INDYCAR’s expansive reach into organizations that believe in messaging, we hope will generate credibility and interest on the part of new potential client base!”
Team President Larry Foyt commented, “The addition of this unique marketing partner provides some wonderful leveraging opportunities to us as a team as well as to our partners. This association continues the positive momentum our team has enjoyed in the pre-season. I’m really looking forward to seeing our team in action.”
The NTT INDYCAR Series opens its season April 18 at Barber Motorsports Park outside of Birmingham, Alabama.
COA has over 35 years of experience in providing StreetScaping™ programs to over 210+ Municipalities and Transit authorities across North America. StreetScaping™ can best be described as the provisioning of street furniture, primarily benches, at bus/transit stops. We are also equipped to accommodate bus shelters and waste/recycling receptacles. The StreetScaping™ program includes the maintenance and servicing of all street furniture.
COA is committed to providing its clients with professionally designed advertising signage, full maintenance of their ad face and the unit it appears on, and locations that give maximum exposure to its customer base. Their goal is to work in partnership with local government and transit authorities to provide a superior product and service to both their municipal clients and their advertising clients. COA has an appreciation of its clients and their particular needs and puts at their disposal COA’s many resources, experience, and proven track record.