Nielsen hired to study added value of moving NASCAR car numbers

NASCAR’s Race Team Alliance has ordered a study from Nielsen on the potential value to sponsors of moving car number decals, sources say.

Now, sources said that the teams have paid Nielsen to examine how much more value sponsors would get if the decals were moved from the center of the door. It is expected that the RTA will share the results of the study with NASCAR. It is unclear if NASCAR has undertaken any of its own research on the decal placement, but the RTA ordering the study suggests that it is the side most interested in a potential change.

Some teams think that moving the decal — to get sponsors more media exposure — could help their efforts to sell and retain deals. Sources said that no final decision on whether to move it, or to where, has yet been made, but one is expected by early summer. Sports Business Journal