F1: British GP TV Rating continues ESPN hot streak

Sunday’s Formula 1 British Grand Prix on ESPN attracted an average audience of 1.029 million viewers, making it the second race of 2021 to average more than 1 million viewers.

Viewership was the second-largest of the season for F1 (highest was French Grand Prix at 1.056 million).
The race had the third-largest audience on record for F1 on cable in the U.S.
Audience peaked between 11:45 a.m. – noon ET with 1.2 million viewers, during which time Lewis Hamilton made the winning pass.
The audience was the fourth most-viewed British Grand Prix on record and the largest cable audience on record for the event.
F1 races on ESPN networks are averaging 944K viewers – up 55 percent over the full season of 2020 (608K) and 40 percent over the full season of 2019 (672K).
Compared to first 10 races of the season, the 2021 F1 average is up 43 percent over 2020 (660K) and up 39 percent over 2019 (678K)
ESPN2’s telecast of the debut of F1’s new Sprint Qualifying on Saturday averaged 529K viewers. The Friday qualifying session on ESPN2 averaged 345K viewers.

The Formula 1 season continues Sunday, August 1, with the Formula 1 Hungarian Grand Prix airing at 8:55 a.m. ET on ESPN.