All eyes will be on the No. 34 CarParts.com, Inc. (NASDAQ: PRTS) Ford Mustang team and driver Michael McDowell as they return to the Daytona International Speedway after their prestigious Daytona 500 victory in February. Joining the team will be PowerStop, the leading brand in performance braking systems. PowerStop will be a major associate sponsor.
The race will serve as the final regular season race before McDowell enters the 10-race NASCAR Playoffs. There is no better track and race for the CarParts.com team before competing for a chance at the NASCAR Cup Series championship. McDowell comes back to Daytona, not only as the reigning Daytona 500 champion, but also with confidence knowing his car will be fast and that he can beat the field.
“Winning the Daytona 500, it gave our team a tremendous amount of confidence to begin the season,” explained McDowell. “It triggered so much momentum for us. But, our winning Daytona 500 car is sitting in the museum. So, we had to build another fast speedway car. We took that car to Talladega and nearly won that race. We know the car is capable of winning. Our confidence comes from knowing that we can do it again.”
Winning the Daytona 500 also helped the No. 34 team off the track as well. CarParts.com locked in a season-long partnership that featured McDowell in a national commercial as well as returning as the primary partner this weekend with PowerStop again on the No. 34.
“This was a case of success meeting success,” explained McDowell. “We took our win at the Daytona 500 and helped share that with CarParts.com and all our partners. Everyone benefited and it helped us as a race team get better. We have had better finishes than ever before and when you see CarParts.com on TV or on social media, we hope we’re a part of growing their business. We are here to tell their story, too. PowerStop returning to the program is another example of the entire program growing. It makes me excited knowing that our team has confidence, but the partners do, too.”
CarParts.com offers an easy-to-navigate, mobile-friendly shopping platform, connecting drivers with the parts they need to get from point A to point B with confidence. With over 1 million square feet of warehouse space, the company stocks a variety of collision, repair, maintenance parts, tools, and accessories, including premium brands such as PowerStop. PowerStop pioneered the performance brake upgrade category by providing exceptional quality brake parts and complete brake kits at an affordable price. Making brake upgrades easy and hassle free.
“We have enjoyed being a part of the success with Michael and his team,” said Houman Akhavan, Chief Marketing Officer at CarParts.com. “Michael has become more than a brand ambassador for us, but someone who is a part of our company. We’re finding success at the same time he is, and we relate to building a winning culture together. We wish Michael the best this Saturday on his return to Daytona, and we’re proud to welcome PowerStop back on the #34 CarParts.com Ford Mustang.”
Saturday night’s race will be televised live on NBC at 7:00 p.m. ET.