Dirt: Kyle Larson teams up to help promote raceway in Chico

America’s greatest driver of this era, 2021 NASCAR Cup Series Champion Kyle Larson, and three-time World of Outlaw NOS Energy Drink Sprint Car Champion Brad Sweet have teamed up to become the new promoters of Silver Dollar Speedway – the historic dirt track in Chico and sister partner to the Marysville Raceway. 

Larson, Sweet and Coby Copeland have teamed up to become the new promoters of Silver Dollar Speedway as part of the newly formed Sweet Larson Copeland Promotions.

Sweet Larson Copeland Promotions has promoted several races across Northern California but have never taken on a full lease at a race track. The group plans to revamp the area of the speedway between the entrance and the grandstands, including having live music and a community-theme to give big to a local charity each week.

The press release from SLC Promotions stated that the group will attend the Promoters Workshop in Reno, Nevada in December to “strategize a stimulating 2022 race schedule.”

“The Gold Cup used to be a lot bigger. 410 racing in California has kind of struggled recently so that event has kind of seen a direct hit because of that. Our goal is to kind of rebuild that,” Sweet said. “Help rebuild 410 racing a little bit, provide a great spot for the racers and help to build Gold Cup back up. Provide that fun experience and atmosphere that the fans remember and enjoy. We’re young, enthusiastic and have a lot of great ideas.”

Larson and Sweet remain focused on their respective full-time racing careers, Sweet will oversee day-to-day operations at Silver Dollar Speedway, and Copeland will be the general manager of promoting events at weekly races at the speedway. Copeland will serve as the liaison between the promoters, drivers and fans. Sweet also mentioned that track announcer Troy Hennig will also play a larger role in years past.