Mars Inc. will exit NASCAR and Joe Gibbs Racing entirely after the ’22 season — a significant move that will wrap up a three-decade presence in the stock car series, one of the longest-running sponsorships in sports.
It ends a partnership on the No. 18 Toyota that began in 2008 with Joe Gibbs Racing and Mars Inc., the brand’s parent company.
“I have been incredibly fortunate to have the opportunity to represent Mars for nearly 15 years now,” Kyle Busch said in a statement (and also tweeted about the exit). “During this time, Mars Associates have been like family to myself, Samantha, and Brexton. In particular, my friendship with the Mars Family will be something that will last a lifetime. We have a relationship so much deeper than just having the honor of driving their colorful cars.
“I’m also proud that we’ve been able to bring them to victory lane 55 times in the Cup Series, including two Cup Series championships. I know our (No.) 18 team will work as hard as ever to bring them to victory lane as many times as we can in 2022 and hopefully even another championship we can celebrate together.”
“One of the great things I love about NASCAR is the opportunity to build meaningful relationships,” team owner Joe Gibbs said in a statement. “Mars has been a tremendous example of that. We have experienced so much together over the past 15 years, including two Cup Series championships, while developing friendships that will extend well beyond next year.
“I know everyone at Joe Gibbs Racing feels that way and I’m glad we have the 2022 season to celebrate Mars and the contributions they have made to our sport over the past three decades.”