IMSA: Rolex 24 TV Rating

TV Ratings from this past weekend are shown below. The only live broadcast race was the Rolex 24. NBC’s rating sunk badly as did the cable rating on NBC’s USA Network.

NBC viewership sunk from 1.23 million in 2021 to 0.964 million this year

The key 18-49 age group viewership shows that IMSA racing is primary watched by old people.

Network Event Location Total Viewers 18-49 Viewers 2022 TV Rating 2021 TV Rating % Chg.
NBC IMSA Rolex 24 Daytona 964,000 194,000 0.66 0.74 -10.8%
USA Net IMSA Rolex 24 Daytona 215,000 57,000 0.14 0.22 -36.4%


Racing on TV for this coming weekend can be found on our TV schedule page

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