TV News: Weekend USA TV Ratings

Last weekend’s TV numbers are in and here are the highlights:

  • NASCAR was down across all 3 series on FS1 compared to last year
  • IndyCar was up a whopping 204% on NBC, but that is because last year’s race was on NBCSN – a channel hardly anyone watched and delivered horrible ratings for IndyCar for 10 years straight. Something we harped on IndyCar for 10 straight years.  Made the series nearly invisible.
  • Supercross was up a nice 25% on NBC over the same week last year, also on NBC but from Houston
  • The F1 race on ESPN from Australia ran at 1:00am in the morning, so ESPN2 aired a replay at 9:00am. The combined viewers and rating was up 15.0% over 2019 – the last time the race ran. Most important for F1 was that it garnered more viewers in the all-important 18-49 age bracket than both the NASCAR Cup race and the IndyCar race, indicating F1 continues to attract a much younger fan than NASCAR and IndyCar.
  • 50.9% of F1 viewers are 18-49 in age
  • 21.6% of NASCAR viewers are 18-49 in age
  • 27.9% of IndyCar viewers are 18-49 in age

Weekend TV Ratings

Network Event Location Total Viewers 18-49 Viewers 2022 TV Rating Previous TV Rating % Chg
FS1 NASCAR Cup Race L Martinsville 1,855,000 401,000 1.10 1.37 -19.7%
NBC IndyCar Race L Long Beach 1,055,000 294,000 0.64 *0.21 +204%
FS1 NASCAR Xfinity Race L Martinsville 854,000 193,000 0.51 0.55 -7.3%
NBC Supercross St. Louis 603,000 188,000 0.40 0.32 +25.0%
ESPN/ESPN2 F1 Race Melbourne, Aus 791,000 403,000 0.46 0.40 +15.0%
NBC MotoGP Race L COTA -Austin 534,000 173,000 0.35
FS1 NASCAR Truck Race L Martinsville 455,000 111,000 0.29 0.42 -30.9%

*NBCSN Race
**Combined ESPN and ESPN2 numbers. Previous race run in 2019

 

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