With his contract with the Red Bull team soon up for renewal, WME has signed Formula One superstar Sergio “Checo” Pérez, the most decorated Mexican driver in F1 history. The WME agency was hired to build Perez’s business in the brand partnerships space.
The news comes after Pérez took home second place on Sunday at the Australian Grand Prix. He also recently won pole position at the Saudi Arabia Grand Prix qualifier.
Perez has regularly featured in Formula 1: Drive to Survive, a behind-the-scenes documentary.