TV News: USA Network TV Ratings (Update)
Some additional notes of the F1 TV Rating from Baku:
Avg. audience of 832K – second most-viewed since race began in ’16 (down from last year’s 970K average – last year’s race started an hour later)
Only second race of 2022 season to average less than 1 million viewers
Audience peaked at 980K in 7:30-7:45am ET
Through 8 races, #F1 averaging 1.3 million viewers, up 39 pc over first 8 races of 2021 (946K)
The top-10 local markets for Sunday’s Azerbaijan Grand Prix on ESPN were:
- Nashville – 0.9
- New York – 0.6
- Austin – 0.6
- Memphis – 0.6
- Indianapolis – 0.5
- Charlotte – 0.5
- Raleigh-Durham – 0.5
- Hartford – 0.5
- Philadelphia – 0.5
- W. Palm Beach – 0.4
June 14, 2022
Rating Analysis
- The NASCAR Cup race TV Rating from Sonoma was a 1.30, down 12.75% from last year’s 1.49 also on FS1
- The IndyCar race TV Rating from Road America was a 0.69 on NBC, up 46.81% from last year’s 0.47 on NBCSN, so of course this year’s rating was higher. The rating was down 4.1% vs. the last time the race (0.72 rating) was on NBC in 2020 and down 10.3% from the 0.77 NBC rating in 2019.
- The IndyCar race had the worst ratio of 18-49 year-old viewers to total viewers at 19% indicating that the IndyCar fan base is aging out faster than the others. With less than 20% of viewers in the age range sponsors and advertisers want to see, this does not bode well for IndyCar in terms of revenue growth from sponsors and advertisers. This is a major area IndyCar needs to improve on. The ratio is consistently lowest vs. F1 and NASCAR Cup.
- The F1 TV Rating from Baku, Azerbaijan was a 0.48 on ESPN, down 21.31% from a 0.61 rating in 2021. This is the first F1 race experiencing a drop so far this year vs. last year.
- The F1 race had by far the youngest fan base tuned in, with 46% in the all-important 18-49 year-old age bracket, the one sponsors and advertisers care about most. Can F1 hit a remarkable 50% before the year is out? Time will tell.
Weekend TV Ratings
| Network | Event | Location | Total Viewers | 18-49 Viewers | Ratio: 18-49 Yr Old /Total Viewers |
2022 TV Rating | 2021 TV Rating | %Chg |
| FS1 | NASCAR Cup Race L | Sonoma | 2,235,000 | 467,000 | 21% | 1.30 | 1.49 | -12.75% |
| NBC | IndyCar race L | Road America | 1,087,000 | 208,000 | 19% | 0.69 | *0.47 | 46.81% |
| ESPN | F1 Race L | Azerbaijan | 832,000 | 380,000 | 46% | 0.48 | 0.61 | -21.31% |
| FS1 | NASCAR Truck race L | Sonoma | 777,000 | 176,000 | 23% | 0.44 | No Race | N/A |
*Race on NBCSN in 2021, NBC in 2022