TV News: Weekend USA TV Ratings

Additional stats on the F1 Austrian GP:

Largest audience on record for any F1 race in Austria

1,066,000 average viewers and a 0.58 on ESPN2

2022’s Austrian GP was up +8% vs. last year’s Austrian GP on ESPN (984K viewers)

Through eleven races, 2022’s GP season is 34% larger than the season-to-date 2021 F1 Grand Prix season (965K viewers

Top 10 Local Markets

Austin, 1.6
San Francisco, 1.1
St. Louis, 1.1
Chicago, 1.1
Miami, 1.0
Tampa, 0.9
Baltimore, 0.9
Washington, DC, 0.9
San Antonio, 0.9
Hartford, 0.8

July 12, 2022

Analysis of last weekend’s ratings

NASCAR Cup: The NASCAR Cup race from Atlanta on the USA Network drew a 1.51 rating, up 2.72% from last year on NBCSN. While Sunday’s rating beats all races last year on NBCSN, and the race was the highest-rated event last weekend, the all important 18-49 year old viewers were only 18%, a horrible number, reinforcing the fact the NASCAR fan base is aging out.

Formula 1: The F1 Austrian GP race from the Red Bull Ring on ESPN2 drew a 0.58 rating and 1.066 million viewers, up 8% from last year on ESPN. It was the highest rated Austrian GP on record. The fact the rating this year on ESPN2 was larger than ESPN last year is significant. Most important, 44% of the F1 viewers were in the 18-49 year old bracket, and we see this trend continuing – F1 is attracting younger viewers while all other series are aging out.

SRX Series: The SRX race from Nashville on CBS drew a 0.63 rating, down 17.11% from last year, also on CBS. The all important 18-49 year old viewers were only 15%, a really horrible number, reinforcing the fact 85% of the fan base following these mostly retired drivers are outside the key consumer buying age bracket.

NASCAR Xfinity: The NASCAR Xfinity race from Atlanta on the USA Network drew a 0.51 rating, down 17.74% from last year on NBCSN. The all important 18-49 year old viewers were only 21%, a horrible number, reinforcing the fact the NASCAR fan base is aging out.

Weekend TV Ratings Details

Network	Event	Location	Total Viewers	18-49 Viewers	Ratio: 18-49 Yr Old /Total Viewers	2022 TV Rating	2021 TV Rating	%Chg
USA	NASCAR Cup Race L	Atlanta	2,626,000	480,000	18%	1.51	1.47	2.72%
ESPN2	Formula 1 Austrian GP L	Red Bull Ring	1,066,000	472,000	44%	0.68	*0.57	8%
CBS	SRX Race L	Nashville	981,000	146,000	15%	0.63	0.76	-17.11%
USA	NASCAR Xfinity Race L	Atlanta	828,000	178,000	21%	0.51	0.62	-17.74%
FS1	NASCAR Truck race L	Mid-Ohio	627,000	152,000	24%	0.36	**0.36	0.00%

*Race was on ESPN last year yet up on ESPN2
**Race ran at Knoxville last year|