TV News: Weekend Rolex 24 TV Ratings
NBC earned a 0.60 rating and 986,000 viewers for the conclusion of the Rolex 24 at Daytona, a mixed bag versus last year which got a 0.66 ratng and 964,000 viewers.
Viewership was up in every window on USA Network, and the conclusion was the only window down in rating.
| Network | Event | Location | Total Viewers | 18-49 Viewers | Ratio: 18-49 Yr Old/ Total Viewers |
2023 Rating | 2022 Rating | Rating % Chg. | 2022 Network | 2022 Viewers | 2022 18-49 Viewers | Viewers % Chg |
| NBC | IMSA Rolex 24 Finale | Daytona | 986,000 | 228,000 | 23% | 0.60 | 0.66 | -9.09% | NBC | 964,000 | 194,000 | +2.28% |
| USA Network | IMSA Rolex 24 Sat | Daytona | 266,000 | 63,000 | 24% | 0.17 | 0.14 | +21.43% | USA Network | 215,000 | 57,000 | +23.72% |
| USA Network | IMSA Rolex 24 Sun | Daytona | 237,000 | 80,000 | 34% | 0.16 | N/A | N/A | USA Network | N/A | N/A | N/A |