F1: Alfa Romeo Team Stake gears up for success with MASCOT
Alfa Romeo F1 Team Stake will be sporting functional and comfort clothing in its headquarters, as the team announces a new partnership with high-quality workwear brand MASCOT.
A company with a long-standing experience in Motorsport, MASCOT’s vision is based on a constant search for improvements, and an aim to be the best, a set of values akin to those of the team. Furthermore, MASCOT’s products are “Tested to Work”: every item is thoroughly checked, to guarantee durable and practical clothing.
Much like Alfa Romeo F1 Team Stake, sustainability is at the very core of MASCOT’s activities: its workwear production is in fact characterized by efficient resource usage and the lowest possible levels of waste and emissions, with the aim to reduce the climate impact of its products.
The HQ staff of Alfa Romeo F1 Team Stake will be wearing MASCOT’s latest and most innovative product range, MASCOT CUSTOMIZED, at the Sauber Group’s factory in Hinwil, Switzerland, where cars are designed, developed, and built, and where the home-based team plays an essential role in the outfit’s Formula One operations. In addition, the brand’s logo will be visible on the team’s 2023 challenger, the C43, as well as on the drivers’ racing suits and on the mechanic’s suits and helmets.
Alessandro Alunni Bravi, Managing Director of Sauber Group and Alfa Romeo F1 Team Stake representative: “We are pleased to welcome MASCOT to Alfa Romeo F1 Team Stake, and we are looking forward to working together with a company that puts uncompromising quality and safety to the heart of their mission. Just like us, MASCOT is committed to excellence in their development and production processes, as well as ensuring the highest sustainability standards: their vast range of products and their reliability is another strength of their offer and one of the key deciding factors in building a partnership with them.”
Michael Grosbøl, CEO and owner of MASCOT: “Following several years of experience in Motorsport, we are delighted to enter a partnership with Alfa Romeo F1 Team Stake. We chase excellence in all our activities and never compromise; this is the foundation for everything we do at MASCOT, and we share these values with the team, together with an attentive eye for sustainability. The many engineers and mechanics working at the Hinwil headquarters, the behind-the-scenes heroes, are crucial to the team’s on-track achievements: their efforts only deserve the best workwear to perform in, and we are proud to grant that with MASCOT CUSTOMIZED.”