Video: Alpine F1 REVEAL Zinedine Zidane as an Ambassador!

Alpine announced, during the team’s official Formula 1 Launch event in London for the presentation of the A523 and the new developments of its Rac(H)er program for inclusion, that Zinedine will become the brand ambassador and sponsor of its equal opportunities programs, Rac(H)er and the Concours Excellence Mécanique.

Zinedine’s journey as an international football icon, both as a player and now as a coach, is an inspiring example for all the beneficiaries of Alpine’s equal opportunities programs with a strong statement: without diversity, both sport and society are deprived of the talents that are essential to their performance and success.

The French world champion, who is also passionate about motorsports, will also have the opportunity, with his perspective as a user and ambassador, to participate in the reflection on the transition to the future of the automobile and the development of the Alpine models of tomorrow.

Laurent Rossi, CEO Alpine: “Zinedine Zidane is not only a great champion and a sporting legend, but he is also a dedicated man who has decided to use his global presence to inspire young people and drive change towards creating equal opportunities. He is an example of what we as a company should stand for: a tenacious mindset, natural talent and an advocate for promoting inclusion for all while maintaining meritocracy by pushing those around him to strive for greatness. It is with great pride that Zinedine joins Alpine to make a difference”.

Zinedine Zidane: “It’s a story of encounters as always. I liked the vision and the concrete approach of the Alpine teams, especially in the implementation of their equal opportunities’ programmes, especially since I have a particular affection for Alpine as a Frenchman and Formula 1 fan. I think it’s important to tell children that, wherever they come from, they can one day become the champions of tomorrow in whatever walk of life they choose and that they should always believe in their dreams… This Alpine project is here to help make that possible. Change takes time, so if I can contribute and help speed things up, it’s with great satisfaction for me.”