TV News: Weekend TV Ratings from Daytona
Fox TV earned 8.173 million viewers for Sunday’s Daytona 500, down 7.84% from 8.868 million viewers last year.
The Race was the most-watched show of the weekend on TV and peaked with 10.1M viewers.
The NASCAR Cup 150-mile qualifiers, the Xfinity race and the Truck race had mixed results as shown below.
All NASCAR Series continue to suffer from a low percentage of viewers in the all-important 18-49 age group – about 1/5th of their viewers are of the age that advertisers desire.
18-49 Yr Old/
|2023 Rating||2022 Rating||Rating % Chg.||2022
|Viewers % Chg|
|FOX||NASCAR Daytona 500||Daytona||8,173,000||1,811,000||22%||4.37||4.70||-7.02%||FOX||8,868,000||1,948,000||-7.84%|
|FS1||NASCAR 300 Xfinity race||Daytona||1,686,000||336,000||20%||0.93||0.87||+6.90%||FS1||1,484,000||253,000||+13.61%|
|FS1||NASCAR Cup 150-Mile Duels||Daytona||1,535,000||329,000||21%||0.88||0.89||-1.12%||FS1||1,457,000||291,000||+5.35%|
|FS1||NASCAR Truck race||Daytona||1,027,000||246,000||24%||0.60||0.63||-4.76%||FS1||1,016,000||235,000||+1.08%|