Ryan Blaney, driver of the #12 Menards/Blue DEF/PEAK Ford, and Ross Chastain, driver of the #1 AdventHealth Chevrolet, lead the field during the NASCAR Cup Series Bluegreen Vacations Duel #1 at Daytona International Speedway on February 16, 2023 in Daytona Beach, Florida. (Photo by Sean Gardner/Getty Images)

TV News: Weekend TV Ratings from Daytona

Fox TV earned 8.173 million viewers for Sunday’s Daytona 500, down 7.84% from 8.868 million viewers last year.

The Race was the most-watched show of the weekend on TV and peaked with 10.1M viewers.

The NASCAR Cup 150-mile qualifiers, the Xfinity race and the Truck race had mixed results as shown below.

All NASCAR Series continue to suffer from a low percentage of viewers in the all-important 18-49 age group – about 1/5th of their viewers are of the age that advertisers desire.

Rating Data

Network Event Location Total
Viewers
18-49
Viewers
Ratio:
18-49 Yr Old/
Total Viewers
2023 Rating 2022 Rating Rating % Chg. 2022
Network
2022
Viewers
2022
18-49 Viewers
Viewers % Chg
FOX NASCAR Daytona 500 Daytona 8,173,000 1,811,000 22% 4.37 4.70 -7.02% FOX 8,868,000 1,948,000 -7.84%
FS1 NASCAR 300 Xfinity race Daytona 1,686,000 336,000 20% 0.93 0.87 +6.90% FS1 1,484,000 253,000 +13.61%
FS1 NASCAR Cup 150-Mile Duels Daytona 1,535,000 329,000 21% 0.88 0.89 -1.12% FS1 1,457,000 291,000 +5.35%
FS1 NASCAR Truck race Daytona 1,027,000 246,000 24% 0.60 0.63 -4.76% FS1 1,016,000 235,000 +1.08%

 

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