F1: Bitdefender enhances sponsorship of Ferrari F1 team
Today, Bitdefender, a Ferrari Team Partner, unveiled enhancements to its sponsorship during the 2023 racing season including the display of the Bitdefender logo on the crown of Scuderia Ferrari drivers’ helmets, and on the racing suits and team uniforms. Bitdefender and Scuderia Ferrari will also host private meet-and-greets with drivers and technical team members, factory tours, garage access, and other exclusive marketing activities.
- Additional brand exposure through the display of its logo on the crown of the drivers’ helmets.
- Logo displayed on the racing suits and team uniforms, including drivers’ race suits and undergarment, starting at the Formula 1 Gulf Air Bahrain Grand Prix 2023.
- Strategic positioning of the Bitdefender logo on the halo sides of the SF-23 single-seater driven by Charles Leclerc and Carlos Sainz.
- Ferrari has also started exploring and assessing Bitdefender cybersecurity products and services to incorporate them into its business.
“We’re excited to start the new season along with our partners at Scuderia Ferrari, with enhanced visibility of the Bitdefender brand on the cars and drivers,” said Bogdan Irina, COO and General Manager, Consumer Solutions Group, Bitdefender. “This season the Bitdefender logo will appear on the driver’s helmets and the halo bar of the SF-23 single-seater, two of the most critical safety elements designed to protect drivers. This positioning is meaningful to us as Bitdefender is similarly committed to protecting our customer’s data and trusted to safeguard them from cybercrime.”
In September 2022, Bitdefender announced a multi-year partnership with Ferrari S.p.A., to become Team Partner to Ferrari, which is competing in the FIA Formula 1 World Championship®. The partnership is a natural alignment between the two companies, highlighting the power of data, humans and machines working together to excel.