TV News: Weekend TV Ratings
–by Mark Cipolloni–
TV Analysis
NASCAR: Fox earned a 1.93 rating and 3.4 million viewers for Sunday’s NASCAR race at Phoenix, down 17.2% from a 2.33 rating + 3.991 million viewers last year.
Viewership was down 14.8%, a troubling trend. Only 19% of the viewers were in the all-important 18-49 year old age bracket, a continued troubling trend for NASCAR.
The Xfinity race on FS1 from Phoenix earned a 0.60 rating, down 14.29% from a 0.70 in 2022.
NHRA: The NHRA Gatornationals moved from FS1 last year to FOX this year. As a result the TV rating was a 0.58, up 107.14% from a 0.28 in 2022. Viewership was up 106.33%. Like NASCAR, only 19% of the viewers were in the all-important 18-49 year old age bracket. While F1 continues to draw 48+% in the 18-49 age bracket, all the other forms of motorsports are aging out.
TV Rating Data
| Network | Event | Location | Total Viewers |
18-49 Viewers | Ratio: 18-49 Yr Old/ Total Viewers |
2023 Rating |
2022 Rating |
Rating % Chg. |
2022 Network |
2022 Viewers |
2022 18-49 Viewers |
Viewers % Chg |
| FOX | NASCAR Cup race | Phoenix | 3,400,000 | 656,000 | 19% | 1.93 | 2.33 | -17.17% | FOX | 3,991,000 | 771,000 | -14.81% |
| FS1 | NASCAR Xfinity race | Phoenix | 1,025,000 | 193,000 | 19% | 0.60 | 0.70 | -14.29% | FS1 | 1,087,000 | 212,000 | -5.70% |
| FOX | NHRA Gatornationals | Gainesville | 945,000 | 177,000 | 19% | 0.58 | 0.28 | +107.14% | FS1 | 458,000 | 82,000 | +106.33% |