Las Vegs GP Rendering

F1: Three USA F1 race generate the most ticket revenue for promoters

–by Mark Cipolloni–

The three F1 races to be run in the USA this year will generate a huge amount of ticket revenue for the race promoters based on a study done by King Casino Bonus.

You may see lower averages published elsewhere but those numbers are prices for regular 3-day seats and do not include the suites and other high-end ticket offerings. Some races sell a lot of high-end tickets suite and paddock club tickets. The Las Vegas GP for example, will have a huge paddock club – an entire floor of the huge paddock building.

A batch of tickets that were made available last November sold out within 45 minutes of going on sale. Additional tickets (except for the $15,000-a-person tickets to the sold-out Paddock Club) will be available to fans starting March 20. The next round of sales includes private suites and several VIP packages that range between $2,500 and $10,000 per ticket.

The average price for a Las Vegas GP ticket when considering all seats, including suites and paddock club, is a whopping $6,975. The race organizers are expecting to sell 100,000 three-day tickets with a ticket revenue of $698 million.  This does not include race sponsor, hospitality and vendor food, revenue, etc. This number dwarfs the Indy 500 revenue many times over.

Miami’s average ticket price is $4,235.  Last year around 80,000 3-day tickets were sold.  This year they are hoping for 85,000 x $4,235 = $360 million in ticket revenue.

The USGP in Austin averages $3,333 per ticket with attendance over 100,000 per day so their ticket revenue is at least $333 million in third place.

And you wonder why so many cities are clamoring to land an F1 race?

Top-10 Most expensive F1 Races to Attend

Rank Grand Prix Average ticket cost
for the weekend
Average
accommodation cost
for the weekend
Total avg.
cost
1 USA Las Vegas $6,975 $921 $7,896
2 USA Miami 4,235 919 5,154
3 USA Austin 3,333 803 4,136
4 Azerbaijan 3,382 384 3,766
5 Saudi Arabian 3,166 501 3,667
6 Monaco 3,186 446 3,631
7 Abu Dhabi 2,603 988 3,591
8 Mexico City 2,653 803 3,456
9 Singapore 2,456 575 3,031
10 Canada 2,334 589 2,923

 

More on Las Vegas

MGM Resorts International and the Bellagio are building grandstands atop the Bellagio Lake, the strip’s iconic fountain.

A concept of how the 2023 F1 Las Vegas GP grandstands and suites will look like in front of the Bellagio (Image via mgmresorts.com)

The Chinese hotel chain Resort World’s 888 Experience, priced at $888,000, includes a three-night stay in the hotel’s palace suites and deluxe rooms, $20,000 in promo chips, two custom tailoring and styling services, six tickets to the sold-out Paddock Club and 10 grandstand tickets.

One of the founding partners of the race, Wynn Hotel, is offering a $1 million Wynn Grid Club package for six people, including a four-night stay in the Encore Three Bedroom Duplex, unlimited Dom Perignon and caviar, dining in Delilah restaurant, spa treatments and exclusive access to the racetrack.

Not to be outdone, for $5 million, Caesars hotel has the Emperor Package: five-night accommodations for 12 guests in the hotel’s Nobu Sky Villa, perched 140 feet above the strip with a terrace that can host up to 75 guests to watch the race accompanied by meals created by the celebrity chef Nobu Matsuhisa. The package includes 12 tickets to the Paddock Club, a Rolls-Royce with a personal driver, spa treatments and access to Adele’s sold-out show, Weekends With Adele.

Caesars Palace to Demolish Rotunda for F1 race

Caesars Palace and Clark County plan to demolish a rotunda outside of the property to make way for the Formula 1 Las Vegas Grand Prix reports FOX5 TV in Las Vegas.

Demolition permits show that the 5,006 sq. ft. rotunda on the west side of Las Vegas Boulevard, across from the LINQ, will be demolished along with landscaping, planters, pillars, statues and obelisk. The permit notes the demolition is in preparation for the F1 race, set for Nov. 18 on the Las Vegas Strip.

The work is expected to cost $157,500. It’s unclear when the demolition is expected to take place, but Caesars will generate millions of dollars by using that space for high-end race seating for special guests.

The famous Rotunda at Caesars Palace

 

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