Track News: Hyundai Becomes Official Automotive Partner of Laguna Seca

–Press Release–

Fans of Hyundai’s high-performance N brand vehicles are grinning today because the County of Monterey announced Hyundai as its official and exclusive automotive partner at WeatherTech Raceway Laguna Seca. The county also is welcoming Hyundai’s ‘N’ performance brand back as a sponsor of the International Motor Sports Association (IMSA) race weekend at WeatherTech Raceway Laguna Seca.

“This partnership demonstrates Hyundai’s commitment to dynamic performance vehicles,” said Angela Zepeda, CMO, Hyundai Motor America. “This iconic racetrack is the perfect pairing with the ‘Corner Rascal’ DNA of current and future N performance models. We’re excited to bring lots of track action to our enthusiastic owners and race fans in California.”

The race weekend will be called the Motul Course de Monterey powered by Hyundai N and be held May 12 – 14, 2023. Hyundai will arrive at the legendary WeatherTech Raceway Laguna Seca with six Hyundai Elantra N TCR race cars for the IMSA race. Spectators will be able to visit the expanded ‘Hyundai N Experience’ in the Fan Zone and be able to see the track-ready Elantra and Kona N models. The Hyundai IONIQ 5 EV and other N-line models will also be on display. Races will be broadcast on NBC Sports and live on Peacock.

“Hyundai has been a valued partner with WeatherTech Raceway Laguna Seca for past IMSA race weekends, and we greatly look forward to significantly expanding this relationship,” said John Narigi, president and general manager of WeatherTech Raceway Laguna Seca. “The Hyundai team brings experience and passion to everything they do and is an ideal fit for the exciting new chapters in our racing facility.”

As part of the raceway partnership and presenting sponsorship race fans will see:

  • The Hyundai Elantra N will serve as the official pace car for races at the famous track and Hyundai Tucson Hybrid, Sonata Hybrid and Palisade models will be used as support vehicles
  • Hyundai N Brand signage and billboards throughout the raceway at all events
  • Hyundai N Branding in all future video games featuring the raceway
  • Hyundai’s race teams will be featured in event posters and programs
  • Numerous new Hyundai vehicle displays
  • Hyundai will have a select amount of track days to introduce N Brand vehicles to current and future customers


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