F1: Lavazza coffee to sponsor Australian Grand Prix
For its first year, leaders in Italian coffee, Lavazza, has announced it will join the 2023 Formula 1 Rolex Australian Grand Prix as official coffee partner.
Kicking off a thrilling three-day weekend of high-octane excitement, Lavazza is set to celebrate in style as a major partner of the iconic party, Glamour on the Grid. As one of Melbourne’s most in-demand events, Lavazza will inaugurate the weekend by hosting a suite of exclusive guests on the night.
Then, switching gears to the main event, Lavazza will be present as official partner of exclusive enclosure, The Atrium. The unique space features a private trackside garden and views of the Walker Straight for fans to enjoy.
All coffee enthusiasts will also be able to enjoy premium barista-brewed coffee at any of Lavazza’s cafes located across the Albert Park track for the entire three-day weekend.
Lavazza marketing director APAC, Mimmo Orlando said: “The Lavazza brand has long been a supporter of events that represent sporting and lifestyle excellence.
“For us, the Formula 1 Australian Grand Prix has that in spades, growing in momentum year-on-year. We are excited to be providing fans with coffee throughout the event and to be a major partner of Glamour on the Grid. Over the course of the event, we are expecting to serve over 50,000 coffees – everything from luxury coffee cocktails to perfectly made espressos.”