TV News: Weekend USA Motorsports TV Ratings
The Motorsports TV Rating Easter weekend was NASCAR in Richmond Sunday night on FOX, a race that started in the rain and was won by Denny Hamlin.
–by Mark Cipolloni–
The NASCAR Cup Series race from Richmond averaged a 1.8 rating and 3.31 million viewers on FOX but last year’s race was on FS1 (1.3, 2.30M) so no comparison. , but down 21.74% and 16% respectively from the previous FOX edition in 2022 (2.3 rating and 3.96M viewers).
Compared to Bristol on Easter Sunday last year that pulled a 1.9 rating and 3.45 million viewers, this year’s viewership was down 4%.
The Xfinity race, which ran on Easter Sunday afternoon before the Cup race, saw it’s viewership fall by 71.67% on FS1. Only 34,000 that were tuned in were in the all-important 18-49 age group.
TV Rating Data (Year 2024 vs. 2022)
| Network | Event | Location | Total Viewers |
18-49 Viewers |
Ratio: 18-49 Yr Old/ Total Viewers |
2024 Rating |
2022 Rating |
Rating % Chg. |
2022 Network |
2022 Viewers |
2022 18-49 Viewers |
Total Viewers % Chg |
18-49 Viewers % Chg |
| FOX | NASCAR Cup Race | Richmond | 3,310,000 | 682,000 | 21% | 1.80 | 2.30 | -21.74% | FOX | 3,958,000 | 812,000 | -16.37% | -16.01% |
| FS1 | NASCAR Xfinity race | Richmond | 236,000 | 34,000 | 14% | 0.11 | 0.53 | -79.25% | FS1 | 833,000 | 157,000 | -71.67% | -78.34% |