NASCAR News: Overplay Joins Forces with Front Row Motorsports

Todd Gilliland will sport a new look on his No. 34 Ford Mustang Dark Horse as Overplay joins forces with Front Row Motorsports (FRM) in a new partnership for the 2025 NASCAR Cup Series season.

Overplay— the world’s first user-generated gaming platform where anyone can make games from videos—will team up with FRM and Gilliland at the Charlotte Motor Speedway for the Coca-Cola 600, a crown jewel event for stock car racing’s premier division.

Founded by seasoned interactive media executives Dan Projansky and Caroline Strzalka, Overplay aims to democratize game development and make it accessible to everyone. By downloading the Overplay app users can gamify their lives instantly! The platform already has hundreds of thousands of downloads and millions of games played. Overplay was also featured in Season 15 of Shark Tank where the company struck a deal with billionaire investor Mark Cuban.

“With our partnership with Todd Gilliland, we’re celebrating a number of firsts: the first time our Overplay logo is on a NASCAR Cup Series car, and the first time that race car drivers can make games for their fans using Overplay’s technology,” said Dan Projansky, Co-Founder and CEO of Overplay. “It’s a dream come true to see Overplay’s brand and gaming capabilities come to life through our partnership with Front Row Motorsports. What does it feel like to play games featuring Todd? Scan the QR code on his car and find out!”

Fans can also play all of Todd Gilliland’s games for FREE at https://overplay.com/NASCAR/toddgilliland.

“I’m really excited to welcome Overplay to the No. 34 team this season,” said Gilliland. “What they’re doing—giving everyday users the tools to create and share their own games from short videos—is something totally unique and forward-thinking. It’s awesome to be partnered with a brand that’s pushing the boundaries of creativity and accessibility in gaming. I can’t wait to represent them on and off the track.”

Fans can watch the No. 34 Overplay Ford Mustang take on the Coca-Cola 600, May 25th at 6:00 PM ET on Amazon Prime. Fans can also listen in from the Performance Racing Network and SiriusXM channel 90.