Formula 1 News: Haas F1 Team Unveils New Motorhome

MoneyGram Haas F1 Team revealed its brand-new motorhome hospitality unit that will act as the home base for the race team, its partners and guests throughout the European races of the FIA Formula 1 World Championship.

The motorhome is another example of strategic investment by the team in recent months to maximize the potential of the team both on-and-off track, as well as enhance the hospitality offering to media, partners, guests and VIPs. As MoneyGram Haas F1 Team celebrates its tenth season in the sport, the motorhome’s increased capacity and state-of-the-art features align with the team’s growth and ambitions for the future.

Refined elegance encapsulates the aesthetic of the motorhome, ensuring both form and functionality were treated as equal throughout the design process. Using the MoneyGram Haas F1 Team brand palette, the motorhome stands out in the paddock and is unique in the fact that each level is independent of each other, meaning the motorhome can be used in various guises and expanded for events at and away from the track, something that provider Schuler has never designed before.

Haas F1 hospitality area during previews ahead of the F1 Grand Prix of Emilia-Romagna at Autodromo Internazionale Enzo e Dino Ferrari on May 15, 2025 in Imola, Italy. (Photo by Peter Fox/LAT Images for Haas)

Internally, it has been constructed with a floor dedicated to the race team, and a separate guest and entertainment floor. All meeting rooms and offices have privacy screens fitted; another unique feature especially included in the motorhome. Ultra-modern communications equipment and scene control lighting, a high-quality water filter system, and a bespoke kitchen layout lead the motorhome’s fittings.

“Introducing our new motorhome is a momentous occasion for everyone,” shared Ayao Komatsu, Team Principal of MoneyGram Haas F1 Team. “As we celebrate our tenth season in the FIA Formula 1 World Championship, and continue a strong run of form, our new motorhome is a statement of intent to our employees, partners, and fans, it’s a very exciting time to be a part of MoneyGram Haas F1 Team.”

“The collaboration with MoneyGram Haas F1 Team on this hospitality project was on an equal footing from the very beginning and always hand-in-hand,” added Michael Ketterer, CEO of Schuler Fahrzeugbau. “Thanks to short coordination channels and a fantastic team of people, we were able to realize the planning, design, production, finish and logistics constructively, and in partnership. This was the only way we could create this wonderful hospitality together, despite the tight schedule for such a large project. It was a really strong performance from all everyone.”

Haas F1 team hospitality during previews ahead of the F1 Grand Prix of Emilia-Romagna at Autodromo Internazionale Enzo e Dino Ferrari on May 15, 2025 in Imola, Italy. (Photo by Peter Fox/LAT Images for Haas)

Thanks to the efficiency and drive of an internal task force including team members from Operations, Purchasing, and Marketing, the creation of the motorhome took 14 months from the first proposal to its official debut at the 2025 Emilia Romagna Grand Prix, and will appear at all European races, transported using trucks powered by HVO (Hydrotreated Vegetable Oil) sustainable fuel.