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TV News: Coke 600 ratings spurs Prime Video on DIRECTV in bars

Posted by AR1 staff

It looks like NASCAR’s partnership with Amazon Prime Video is paying off already. After the checkered flag was waved at Charlotte Motor Speedway,  the stock car racing series has another big win after signing a major deal with cable TV provider DIRECTV.

DIRECTV has agreed with Amazon Prime Video to make its new five-race NASCAR schedule available to the more than 300,000 sports bars, restaurants, stadium boxes, casinos, and other venues serviced by DIRECTV For Business. DIRECTV For Business is now the only commercial provider capable of providing the entire NASCAR schedule, spanning Fox Sports, Prime Video, Turner Sports, and NBC Sports coverage all year.

Press Release

This is the first NASCAR season under a new rights agreement that adds Amazon’s Prime Video and Turner Sports’ TNT and MAX to longtime providers Fox Corp’s FOX and FS1 and NBCUniversal’s NBC, USA Network and Peacock.

DIRECTV and Prime Video recently entered into a new agreement to ensure that DIRECTV for BUSINESS’ more than 300,000 sports bars, restaurants, and other commercial venues receive Prime Video’s new five-race schedule, including this Sunday’s Cracker Barrel 400 from Nashville Superspeedway.

Prime Video’s upcoming NASCAR Cup Series coverage includes (All times ET):

  • Sunday, June 1: NASCAR Cup Series Race at Nashville Superspeedway — 6:30 p.m.
  • Sunday, June 8: Firekeepers Casino 400 at Michigan International Speedway — 1:30 p.m.
  • Sunday, June 15: NASCAR Cup Series Race at Autodromo Hermanos Rodriguez in Mexico City — 2:00 p.m.
  • Sunday, June 22: NASCAR Cup Series Race at Pocono Raceway in Pennsylvania — 1:00 p.m.

After that, TNT and Max begin their first-ever five-race schedule starting with the Quaker State 400 (June 28).

DIRECTV for BUSINESS is the only commercial provider with the complete NASCAR season, thanks to this new Prime Video affiliation agreement and other ongoing rights with Fox, Warner Bros. Discovery and NBCUniversal. DIRECTV for BUSINESS commercial venues can now offer NASCAR fans the assurance of seeing every race despite the several new channels, streaming services, or other media outlets involved with the sport today.