F1 News: Whispering Angel announced as Official Rosé of F1

World-renowned rosé wine, Whispering Angel, which has been a part of the F1 hospitality experience for many years, has now been named as the Official Rosé of Formula 1.

Whispering Angel joins Moët & Chandon and Belvedere Vodka as the latest brand from Moët Hennessy to partner with the sport as part of the landmark 10-year deal between Formula 1 and LVMH.

Following successful activations in Miami, Imola, Monaco, and Barcelona, Whispering Angel is set to bring even more elegance and excellence to Formula 1 Grands Prix for the remainder of the season. Guests will have the opportunity to savor all the drama on track and watch their favorite drivers battle wheel-to-wheel, as they enjoy world class rosé at premium immersive experiences in hospitality spaces at key races, including Silverstone, Spa, Budapest, Zandvoort, Monza, Austin, Mexico City, São Paulo and Las Vegas.

Emily Prazer, Chief Commercial Officer at Formula 1, said:    

“Today is another special moment for our landmark partnership with LVMH as we welcome Whispering Angel to the Formula 1 family as the Official Rosé Partner. This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance, and excellence and unites us on our joint mission to deliver fantastic experiences for our fans. This season we have already seen Whispering Angel integrate seamlessly into our exclusive hospitality areas, and together we will deliver moments that further define Formula 1 as the standard bearer for luxury in sport and entertainment.”

Sacha Lichine, Founder and CEO of Whispering Angel, said: 

“Having been served in the F1 Paddock Club during the past 15 years, we are thrilled to bring Whispering Angel to the next level through this exciting partnership while accelerating towards the Checkered Flag and crossing the Finishing Line.”